Today I saw Vice magazine at a coffee shop. It had some insert sitting on top of it. A little printed booklet in white with red letters spelling “apocalypse” across the front. Of course this got my attention.
I opened it and this was the text:
“Forces of nature conspire with human acts to paint a contemporary landscape rich with latent threat. We are forced to navigate increasingly aggressive environments within our everyday. Whilst the masses fortify their domains, factions of society swarm toward the extreme, hunting a reason for being as we collectively teeter on the edge.”
Interesting, I thought. The next 20 pages are amatuerish photographs of empty machine-like photographs. The last photograph is a cell phone. This photograph does not look amatuerish at all, and in fact the logo of a big phone company nicely stands out above everything else. The last page, next to this one has this text:
“Robust communication is key to surviving the contemporary condition. The BRAND NAME cellphone is born from the MODEL NAME legacy. It has been rigorously tested to military standards to withstand water immersion, impact shocks, humidity, dust, ballistic vibration and heat radiation. In an uncertain world the MODEL NAME provides peach of mind.”
I haven’t seen this much capitalization off of the collapse since I saw An Inconvenient Truth.